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Sacha Baron Cohen has really been promoting his new flick like crazy!

The funnyman has been all over the globe the past couple of weeks, and every country he visits to promote Bruno, he makes sure to go in character and over the top.

On Monday, Cohen attended the Australian premiere in Sydney.

And, this time, he decided to go in faux medieval armour with his horse close behind.

His stunt caused traffic to come to a standstill as he led the horse down Market Street in Sydney.

Upon arriving he told fans, "Vhat's up Sydney! Ich really hope my movie realises its full global potential and doesn't peter out after a promising start like swine flu."

Oh, Sacha! What will he come up with next?

[Image via AP Images.]